And success has gone to this one's head.
His name is Joshuar. He added the 'r' on the end after landing his first contract with fashion house Yoshimoto.
Granted he is a fine looking bird, but he knows it. Too much.
He has tantrums, demanding only very particular dimensions with his insects diet. Of course, no common worms allowed and heaven forbid he find a dirty cockroach amongst his feed.
He has a full time groomer, he gets his beak manicured and polished every day and his feathers brushed and fluffed after waking and before bed each night.
He parties in nightclubs in the fun capitals of the world. (What are they? I'm not sure. I've never been rich or a celeb or a model. New York, LA, Monaco... Dublin?... Anyway...)
There's no denying he's a fine bird. And his laugh! His laugh is spectacular. It used to be heard across the globe and bring delight to countless species. But these days it is copyrighted. It can be downloaded from iTunes and Android as a ringtone. But it is rare to hear a real one anymore. His managers insist he go into a silence chamber each morning to sing his song, lest the stalking paparrazzi make illicit recordings and sell it.
He is one the cover of many magazines and seen, of course, on the siliver screen, opposite the likes of Celine Peacock, Meryl Mockingbird and the much loved Touloula Tweetybird.
Still, we lament the new age. We wish Joshuar had no r. We wish he was back on the tree in our backyard, laughing away with glee and joy to greet the light of the glorious new day.
We wish the world was as it was before it became a product.